Cox Has Más

Is the grass really greener on the other side? Regarding cable/Internet providers, people seemed to be uncertain on who is actually the best, so we decided to clear the air.

Cox
Communications

wanted to differentiate themselves from the competition and showcase their unrivaled services in the Hispanic and General market.

TV Commercials

Radio Spots_

0:00
Facebook ads.
Use ad with a different competitor than AT&T, CenturyLink, and fios.
Use ad with a different competitor than AT&T, CenturyLink, and fios.
Use ad with a different competitor than AT&T, CenturyLink, and fios.
Use ad with a different competitor than AT&T, CenturyLink, and fios.
Use ad with a different competitor than AT&T, CenturyLink, and fios.

When you got it,
flaunt it.

That’s why we decided to target current/non-customers in the Hispanic and General market. To reveal Cox’s superiority, we utilized TV, radio, web ads, and billboards to directly call out individual competitors.

Buenos Resultados!

This led to a significant spike for new customers/customer retention, strengthened the brand in competitive markets, and even made Cox the brand of choice in clue markets.

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