The Key to Life

Having a car is crucial for Latinos accelerating towards the American dream. The tricky part is to keep the car running, which is where NAPA can play a big role.

NAPA
Pura Calidad

Asked us to capture the attention of Hispanic DIY auto enthusiasts and become their first choice for auto parts.

“Many lives”

We developed “Many Lives” to encompass the multiplicity of the Latino experience and showcase Hispanic ideals. To convey our message, we created

TV spots, radio, online videos, social media, and digital display ads.

Radio Spots_

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Vroom!

The campaign increased store preference among peers in the industry.

Store visitation increased by 5% and surpassed KPIs of completed video rates by 25% and Facebook reach by 15%.

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Visitors Increase
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Facebook Reach Increased
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Video Rates Increased

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