¡Viva lotto!

¡Viva Lotto!

Can you imagine receiving $1,000 a day for the rest of your life?
Well, that’s exactly what happens when you win Georgia Lottery’s Cash4Life game.

Georgia Lottery asked us to increase

Hispanic awareness for their Cash4Life game.

Our Solution

In only 15 days,

we created a TV/Radio campaign that let Latino viewer’s imaginations run wild with possibilities.

Radio Spots_

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Jackpot!

We achieved a record-breaking revenue transfer of 1.1 billion dollars and a 9.8% increase in Cash4Life sales for 2016.

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We have answers... in English or Spanish!